9 Bridal Designers You've Probably Never Heard

Bridal has its mainstays, and you've undoubtedly heard their names before–multiple times. That voluminous textured ball gown with a corseted bodice is most likely a Vera Wang creation, and your dear friend's silk faille A-line gown adorned with hand-cut lace, or another's perfectly-tailored, sculptural mermaid is most likely an Oscar de la Renta or Carolina Herrera. Oh, and that hand-embroidered tulle confection your college roommate wore to her nuptials in Tuscany? That was likely Valentino, Elie Saab, Monique Lhuillier or Marchesa.

Alex Perry
An Aussie designer famous for his knack for shape and volume, Alex Perry is better known for his chic and sweet cocktail looks and red carpet wins down under. Per his past seasons, expect well-crafted volume, expert cuts, nipped waists, top-notch craftsmanship and unexpected fabrications. The best part? As you walk down the aisle in one of Perry's show-stopping looks, your 'maids can drop jaws in his killer cocktail numbers.

Chana Marelus
Royal Wedding mania is real–and everyone from the Duchess of Cambridge to Pippa Middleton and Meghan Markle have made it chic for brides to consider covering up. Gowns that leave little to the imagination are a feat of fashion engineering–but they can leave little room for actual design. Chana Marelus, based in Israel's Bnei Brak, an Ultra-Orthodox Jewish community just outside of Tel Aviv, answered the call of her conservative clientele: those with a religious, customary need to cover up–but wanting to do so with the style and taste level of the Paris runways. In her bridal and evening range, sleeves and high necklines are a given; so is jaw-dropping beadwork, stunning long trains and impressive texture plays. With the silhouette options slightly limited, Marelus experiments with color, beading, texture, and detail–expect a perfect fit, dramatic capes and skirts and details that hearken to Haute Couture.

Halfpenny London
Designer Kate Halfpenny channeled her years styling and designing custom pieces for the red carpet for her London-based bridal range, which is focused on real women's bodies and the crosshairs of vintage inspiration with a downtown, effortless sense of British cool. With celebrity credits that include Kate Moss, Halfpenny London's line is designed to be styled by and for each individual bride, allowing them to mix and match separates and layer pieces until they've found their ideal look. With a wide range of well-priced options to choose from, this line is slowly becoming a go-to for laid-back brides seeking an effortless look and feel–and just added an exclusive range for Net-a-Porter to it's vast array of offerings.

Dana Harel
Imagine everything you love about wedding gowns: gossamer tulles, delicate laces, innovative silhouettes, delicate beading. Now imagine it all on offer in one line, with a level of cohesion that's become a rarity in bridal, with even the top labels aiming to design something for every bride. In her most recent collection, "Day Dream," Israel-based Dana Harel is doing what her Israeli counterparts aren't always nailing: romance–without being super sexy.

Bo & Luca
 Inspired by exotic cultures, nomadic travel and "the romance of bohemia" paired with a nostalgia for eras gone by, Bo & Luca should be your go-to for easy styles that don't skimp on special details. Think sexy, effortless, slips with a thigh-high slit, beaded sheaths with sexy, open backs and an overall ease that perfectly suits a garden, beach or woodland affair. Based in Australia and with a flagship in Cape Town, it's no wonder why this brand designs for the no-fuss bride with a dreamy sense of adventure.

Paolo Sebastian
In 2014, when Pinterest took over the wedding-planning industry and gave brides a reason to spend each weekend in bed with a cup of coffee plotting for their dream dress, there was one gown that was pinned to more boards than any other: Paolo Sebastian's ballerina-inspired gossamer gown, dubbed Swan Lake, broke the Internet. Ever since, this Australian designer has never wavered from his delicate embellishments and romantic aesthetic, delivering bespoke bridal and Couture-quality creations each season. Most of his collections are eveningwear and in color, but almost all of it translates seamlessly to the aisle when made in ivory or a pastel upon request.

Odylyne The Ceremony
Designer Stephanie White's Los Angeles home base and fashion background come together in Odylyne The Ceremony–a bridal and bridesmaids collection that is equal parts California cool and desert bohemienne. With an indie affinity for fabrics that are outside the bridal box, like laces with celestial motifs, White draws from her dreamy inspirations like theatre, art history, poetry and music to create equally romantic silhouettes complete with super long trains, statement sleeves and cool capes.

Yolan Cris
Family business Yolan Cris was launched by Barcelona-based sister duo Cristina and Yolanda, who manage the design and business behind the brand respectively. The sisters grew up in a bridal salon–their mother owned a gown shop in Spain–and so they understand as well as we do how over-saturated the wedding world has become. The sameness of bridal fashion can make anyone go ivory blind and this label seems to understand the importance of creating gowns with personality, intention, and a point of view. Yolan Cris is packed with polarizing styles that pack a punch and instantly speak to an individual, an aesthetic. You won't be starved for options with this brand, both their bridal and evening collections are expansive, but minimalism is in no way part of their vocabulary. The one through line? Each gown is designed with unexpected fabrics, never-before-seen laces, brocades and silks and delivers a fresh point of view to the bridal mix.

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